Continuously printed ribbon is usually used for tying around a gift box or wrapping small gift items. They are printed repeatedly with the text of your choice with about 2 to 3 inches space between prints. Do NOT order this item if you intend to make a bow (i.e. 2 loops and 2 tails) for your favors, because the blank space in between prints will not be enough to form the two loops on a bow.